OUR PHILOSOPHY
At Bold and Italic, we're all about three things ...
Okay ... there's a fourth thing ... HAVING FUN! Social media is an opportunity to show your personality and sense of humour, and share your business' culture with the outside world. It is possible to balance professionalism with wit and whimsy ... really, it is!
- Authenticity. Pretending to be something you aren't is exhausting. Be yourself and you'll quickly see that people like you ... they really like you!
- Engagement. Social media is about being ... wait for it ... social! Being open to and participating in conversations with your friends, followers and customers is the best way to experience the benefits of Facebook, Twitter and other social platforms.
- Customer service. Your social media presence is an extension of your business. People will ask questions, complain, and compliment. Being there to respond and listen is a huge part of what we do.
Okay ... there's a fourth thing ... HAVING FUN! Social media is an opportunity to show your personality and sense of humour, and share your business' culture with the outside world. It is possible to balance professionalism with wit and whimsy ... really, it is!
