This article originally appeared in the April 21, 2016 edition of the Truro Daily News.
TRURO – It’s time to show a little local love.
Local Love Truro, a movement started by some local businesswomen, is celebrating all that downtown Truro, and beyond, has to offer.
“We are so good at mourning our losses when businesses close, we never really celebrate the gains,” said Michelle McCann.
McCann, of Bold and Italic Social Communications, is teaming up with Bliss Productions’ Sam Madore on Local Love Truro to bring about some awards this spring. Nominations in 14 different categories have been rolling in since the beginning of the month, and are open until April 30.
The movement started with a Little Local Love shop local day last year as a way to bolster business after a tough winter. Madore had partnered then with Jaime Oudemans from Clay Café, Rebecca Taylor of Pearl & Daisy, and My HOME Apparel’s Miriah Kearney on the initiative.
“No one was shopping. It was a way to drive business to the downtown,” said McCann. “Months later, through a conversation about awards, we thought it would be cool to have awards like these.”
When McCann and Madore realized the Truro and Colchester Chamber of Commerce wasn’t hosting the Best of Colchester awards again this year, they took on the task.
So far, they’ve gotten support wherever they’ve gone – through businesses sponsoring the awards ceremony and awards themselves, to those promoting Local Love Truro.
When asked if she was surprised by the support, Madore said both yes and no.
“I think people want change and they want to celebrate, they just want someone to step up to the plate to make it happen,” she said.
Nominations can be made by visiting www.locallovetruro.ca. The awards ceremony will be held May 26, at the Marigold Cultural Centre. A reception will begin at 7 p.m., with awards being handed out about an hour later. Tickets are $25, and all proceeds are going to the United Way of Colchester.