What's in a name?

When I first registered my business 3 years ago, I had a couple of ideas for a name.

​Sadly, in order to officially use a name in Nova Scotia, one must register with the Joint Stocks, and both names were rejected for being too similar to those of existing businesses.

And so I ended up registering Michelle McCann Communications. For a whole therapy session full of reasons, I hated the idea of having my name as my business name ... but for lack of a better idea, it was what it was.

Then, on a summer road trip 6 months later, a tag line popped into my head ... "Creating emphasis." That's basically what social media does ... it emphasizes your business. And how do you create emphasis when writing? You bold and you italicize!

Bold and Italic.

Social, of course, came from the foundation of my business, social media services. And communications from my experience in public relations and the fact that I do so much more than social media.

Bold and Italic Social Communications was born.

And it even passed muster with the Registry of Joint Stocks!

It can be a bit of a mouthful sometimes, and it gets butchered a lot ... but after being called Michael McCain on more than one occasion, I can deal.