MICHELLE'S WORDS TO LIVE BY: "Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind." - Bernard M. Baruch Michelle sent her first tweet on April 7, 2008, and while it was hardly prolific (“eating an orange lunch … tomato soup, goldfish crackers and carrots.”), it sparked a keen interest in and relationship with social media.
With a Bachelor of Arts with Honours in English from St. Francis Xavier University and a Diploma in Public Relations from the Nova Scotia Community College, Michelle spent the first few years of her career as a communications professional, followed by more than 10 years working in fund development and event management in the non-profit sector.
After moving back to her hometown of Truro, she found herself increasingly wanting to try something new. And so, in January 2013, she took the leap into self-employment and Bold and Italic was born!
Since then, Michelle has helped her clients navigate their way through the ever-changing maze of online marketing. From local retail to regional events, she is a hands-on content and community manager who uses social media to promote businesses, build relationships and, ultimately, grow awareness and sales for her clients.
Michelle is also a co-founder of Local Love Truro, and is constantly inspired by the vibrancy, ingenuity and creativity of other local business people, and her hometown's growing community pride and spirit.
ROXY THE CHIHUAHUA CHIEF SNUGGLE OFFICER DIRECTOR OF WORK/LIFE INTEGRATION
ROXY'S WORDS TO LIVE BY: "Treats and snoozin'. Snoozin' and treats." - Marcel the Shell with Shoes On
Roxy became an integral part of the Bold and Italic team in August 2018. She joined us via Coastal K9 Rescue Society, where we discovered her through an irresistible Facebook post ... proving that social media does, in fact, work!
She was easily wooed with snacks and the promise of many blankets an ear rubs, and brought with her 6 years of extensive snuggle experience. She counts among her strengths those amazing ears for listening to new ideas and an insatiable appetite ... for treats.
While she prefers napping to brain-storming, Roxy is always up for a walking meeting at the duck pond or around the block.
And she takes her role of making sure Michelle puts down her phone once in a while very seriously, and occasionally pops up on Zoom calls with clients to say hello.