Bold and Italic Creative Marketing | Small Business Marketing in Nova Scotia

creating emphasis.

Bold and Italic provides creative marketing for small businesses and non-profit organizations, promoting what you do so you can focus on doing what you do!

Fueled by creativity, strong coffee, and more than 25 years of experience, we're here to help you create emphasis!

how we can help

let's grab a coffee

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hello! i'm michelle.

I'm the "we" at Bold and Italic Creative Marketing. I wear a few hats, have too many email addresses and passwords, and I talk to myself a lot ... but at the end of the day I am Bold and Italic and Bold and Italic is me.

I started Bold and Italic in 2013 after spending 15 years working in communications, event planning, and fundraising for a variety of non-profit organizations.

Since then, I’ve worked with businesses, charities, associations and entrepreneurs on everything from websites and ad campaigns to events, social media content, and creative projects.

image of a white woman with brown hair wearing glasses and a white sweater sitting at a table and smiling

image of a white woman with brown hair wearing glasses and a white sweater laughing while talking to another woman

I love taking an idea, a challenge or even a slightly messy collection of thoughts and figuring out how to turn it into something clear, creative and effective.

I don’t believe marketing needs to be complicated. I believe in good ideas, clear communication, thoughtful design and doing work that actually has a purpose.

I also believe most problems are easier to solve after the first cup of coffee!

That’s the inspiration behind my motto of "creating emphasis" ... you know your business and the work that matters most, and I help you figure out how to promote it.

how we can help.

Marketing doesn’t need to be complicated ... but it sure feels that way sometimes. If you're a small business owner or working in an organization with a tight budget, you feel like you need to be able to do it all.

I know exactly how you feel. But sometimes, doing it all ends up costing you more than investing in a bit of help.

Sometimes you need a new website. Sometimes you have an event to sell, a campaign to launch or a story that deserves to be told better. And sometimes you just need someone to sit down with you (coffee is encouraged) and help figure out what comes next.

That’s where I come in.

I don't have a menu of my services, because I treat each client as what they are ... a unique case with unique needs. But here's an idea of what I can offer you. If you have any questions, or wonder if I can help, please reach out and we can chat!

let's grab a coffee

websites

Your website should look good, sound like you and make it easy for people to understand what you do.

I create and refresh websites for small businesses and organizations that need something professional, approachable and easy to use.

content & creative

The right words and the right creative can completely change how you communicate what you do.

I create clear, engaging content and marketing materials, from campaign messaging and promotional pieces to digital content and design.

campaigns & event promotion

I develop focused marketing campaigns for events, programs, services and other initiatives, bringing together the message, creative and promotion needed to encourage people to take action.

Because putting something on the internet and hoping for the best isn't really a marketing strategy.

marketing support

You don’t necessarily need a full-time marketing person. You may just need the right person at the right time.

I provide flexible marketing support and advice for small businesses and non-profits that need an experienced set of hands, a fresh perspective or another brain at the table.